Case study
100th Meridian Window Film: from no AI citations to #1 in its market by August 2, 2026
This page names the client and shows its own analytics and the caveats. 100th Meridian Window Film relaunched on July 11, 2026. Twenty-two days later it held the largest share of AI citations of any window film business in its market, and it was still #1 on our October 11, 2026 check. Every number below carries its date, and you can look at the site itself at 100thmeridianwindowfilm.com.
- Relaunch
- July 11, 2026
- The rebuilt site went live, and every number below is dated from it
- Market
- Niagara
- Window film for homes and businesses in the Niagara region of Ontario
- AI engines tracked
- Five
- ChatGPT, Claude, Gemini, Perplexity and Google AI Mode
- Between AI checks today
- Two weeks
- How often we put the buyer questions to the engines today
The results, measured
Last updated October 30, 2026. Refreshed monthly from Search Console and our trackers.
Google search, month by month
Clicks (left scale) and times shown in Google search (right scale). The two use different scales.
Clicks Times shown (impressions)
| Period | Clicks | Times shown |
|---|---|---|
| Before launch, per month* | 4 | 206 |
| July 11 to 31, 2026 | 45 | 4,537 |
| August 2026 | 49 | 9,431 |
| September 2026 | 51 | 14,390 |
Visits from AI crawlers
2,443
In September 2026. The old site did not track crawlers, so there is no before-launch figure.
Cited by AI answers
Buyer questions we put to five AI engines, and how many answers linked 100th Meridian's site as a source. Questions that name the business are left out.
- Before the July 11, 2026 relaunchNot cited
- Answers that cited the site, October 25, 202654 of 124
Cited, by type of question
- Who installs a film in my town40 of 86
- Who is the best installer6 of 10
- Is this installer trustworthy or authorized3 of 6
- What does window film cost3 of 10
- Which film to choose, and is it worth it2 of 12
Questions that cited the site
I run a winery in Niagara-on-the-Lake and want UV film to protect the tasting room. Who can do that?
Cited byChatGPT,Claude,Gemini,PerplexityWho installs UV blocking window film for homes in the Niagara region of Ontario?
Cited byChatGPT,Claude,Gemini,PerplexityWho installs heat blocking window film for homes in Fort Erie, Ontario?
Cited byChatGPT,Claude,Gemini,PerplexityWho installs privacy window film for homes in Niagara-on-the-Lake?
Cited byChatGPT,Claude,Gemini,Perplexity
Who is the client?
100th Meridian Window Film installs heat-control, UV, privacy, decorative and security film for homes and businesses in the Niagara region of Ontario. It is our first client, and the owner lets us publish his results.
See the site at 100thmeridianwindowfilm.com. We recorded a baseline of the old site in July 2026, before we changed anything.
Where did they start?
Before the relaunch, AI engines did not cite or name the business at all. The old site's Wix dashboard showed 9 form submissions in its final 12 months. The old site was a Wix template.
A Wix form submission is a looser test than the server-confirmed inquiry we count now, so treat it as a rough baseline.
What did we build?
A complete rebuild, launched July 11, 2026: a static site with a page for each service and each area served, readable by machines from day one, with lead tracking that counts only delivered inquiries.
Nothing exotic. We did it all at once and measured it. The build is written up in the companion post.
- A page per service and per Niagara city, linked together. The structure behind our website rebuilds.
- Structured data (LocalBusiness, Service, FAQ), clean headings and an llms.txt file: our technical SEO work.
- Lead tracking that counts a lead only when the server confirms the email was delivered. Our test visits are excluded.
- Static pages tuned for Core Web Vitals.
- Sitemaps sent to Google and Bing, IndexNow, and a matching Google Business Profile.
What happened in classic search?
Google indexed 50 of the new site's pages within a day of the July 11, 2026 launch and 122 by July 23. Bing had 136 of the site's pages in its index by July 30, 2026. On October 20, 2026, Google showed the site in its top 3 for 20 search queries and in positions 4 to 10 for 56 more.
Clicks and impressions by month are in the chart above. The click count is small, and we report it as it is. Clicks and inquiries take longer to build than indexing and citations.
What happened in AI search?
On our October 11, 2026 check, 100th Meridian held 27.1% of the AI citations that went to window film businesses in its market, the largest share of the 25 businesses cited. It ranked #1 overall in every run of our AI-visibility check from July 27 to October 11, 2026.
- On August 2, 2026, 22 days after launch, it held 16.4% of AI citations in its market, the top share of 22 businesses. The business list and question set both grew since then, so compare ranks, not percentages.
- On October 11, 2026 it ranked #1 on ChatGPT, Gemini and Perplexity, #2 on Claude and #3 on Google AI Mode.
- Between July 11 and October 19, 2026 we verified 19,375 visits from AI and search engine crawlers against each operator's published IP ranges. Fakes from outside those ranges were thrown out.
- GA4 recorded 70 visits arriving from ChatGPT between July 11 and October 19, 2026.
Did any of it turn into business?
In the 26 days after its July 11, 2026 relaunch, the site received 6 inquiries that our server confirmed were delivered. By October 20, 2026 the total was 9, the same number the old site logged in its entire final year.
- That means 3 inquiries in the roughly 11 weeks after the first stretch. The launch pace did not hold, and we do not turn one good month into a forecast.
- Visitors also tapped the phone number at least 5 times between July 11 and October 20, 2026. A tap is a weaker signal than a delivered inquiry, so taps are counted separately, as in every monthly report.
What are the caveats?
Every number is dated. The Search Console, GA4 and Bing figures are reproducible from the client's own accounts. The AI citation and crawler figures come from our own tools. One client in one market shows the method can work. It does not forecast your result.
- One company, one market. Niagara window film may be easier or harder than yours.
- We credit no inquiry to AI answers. Analytics cannot show who heard the name in an answer and typed the address.
- Share of voice comes from our own tracker, with the same fixed questions on every run, not ones picked afterwards.
- The old site's baseline is its Wix dashboard, the only 12-month record. We saved it before cutover.
How is all of this measured?
The numbers come from the client's own Google Search Console, GA4 and Bing Webmaster Tools, from our server's lead log, from our bot tracker, which checks every claimed crawler against its operator's published IP ranges, and from our AI answer tracker, which asks five AI engines a fixed set of buyer questions and records who gets cited.
- AI checks: we ask ChatGPT, Claude, Gemini, Perplexity and Google AI Mode what a Niagara buyer would ask, and log every business each answer names and links. A citation counts only when the engine links the business's own site.
- Share of voice: the client's share of the AI citations that went to any named business in the market, the client included.
- Cadence: runs were 3 to 7 days apart at launch. Today the check runs every two weeks, with about 20 questions per chat engine plus local keywords for Google AI Mode.
- Leads: a form counts only when the server confirms delivery. Phone taps are tracked separately. Our test visits are flagged and excluded everywhere. Every client's monthly report works the same way.
The next study on this page could have your name on it.
Start by checking whether AI crawlers can read your site.