Service
Website design that's built to be found, and yours outright
When your current site can't carry the search work, we rebuild it. A rebuild is an add-on to the Growth Partnership, our one program at $2,000 a month, quoted separately because every site is a different job. You own everything we build, and it stays yours if you ever stop working with us. Part of everything we do.
What makes a website "search-ready"?
Built-in structure that engines can read from day one: server-rendered content, one page per service, clean headings, schema markup, fast load, and mobile-first layout. Search-readiness is architecture, not a plugin added later; retrofitting it costs more than building with it.
This is where our builds differ from the template mills. A site can look beautiful and be machine-illegible: all JavaScript, no structure, facts trapped in images. Ours ship with the boring assets that pay rent forever: crawlable HTML, LocalBusiness schema, llms.txt, correct heading trees, and pages mapped to what your customers actually search. The technical SEO standards we charge others to retrofit are the defaults here. The clearest receipt so far: a rebuild on this exact spec had 50 pages indexed within 24 hours and became the most-cited business in AI answers for its market in 22 days (the full case study).
Why is a new website only available with the program?
Because a new site alone rarely wins a competitive market. It pays off when the monthly work runs on top of it: content, local SEO, AI search and reporting. So we build websites only for clients in the Growth Partnership, and quote each rebuild separately.
The reverse holds too: the program can't do its job on a site that fights every change. That is the case where we recommend a rebuild, and often the answer is that your current site can be fixed in place, with no rebuild at all.
What we won't do is hold your site hostage. Some agencies tie a website to a retainer so that cancelling means losing it. The domain, hosting and code we set up sit in accounts you own, and if you stop the program, you keep the website, still fast and still findable.
Every site we build carries a small "Powered by Viziblty" mark in its footer that links back to the studio that built it. It is quiet proof of the work, and a way for anyone who likes the site to find us.
Is website accessibility legally required in Ontario?
For many organizations, yes. Under the AODA, Ontario businesses and non-profits with 50 or more employees must make public websites conform to WCAG 2.0 Level AA (Government of Ontario), a legal requirement in force since January 2021, not a nice-to-have.
Smaller businesses escape the mandate but not the logic: accessible sites serve more customers, read more clearly to machines, and never need an expensive compliance retrofit if you grow past the threshold. We build to accessible standards by default (semantic structure, contrast, keyboard navigation, alt text) because the overlap between "accessible to people" and "parseable by engines" is nearly total.
Will the site keep up with where the web is going?
That's the design constraint we build under. Commerce and discovery are shifting toward AI agents acting for customers. Google unveiled the Universal Commerce Protocol in January 2026 with 20+ partners including Shopify, Walmart, and Visa, an open standard for exactly that agentic future.
We don't sell crystal balls, and a local service site doesn't need UCP tomorrow. The point is directional: every emerging standard rewards the same thing: structured, machine-readable, verifiable business facts. A site built that way is positioned for whatever the agents end up speaking. A site built as a pretty brochure will need rebuilding. Ours are the first kind.
| Included | Why it's standard |
|---|---|
| Server-rendered pages, fast Core Web Vitals | Readable by every crawler; pleasant for every human |
| One page per service + location coverage | The structure rankings are built on |
| LocalBusiness schema + llms.txt | Machine-verifiable business facts |
| Accessible markup (WCAG-informed) | More customers, cleaner code, AODA-ready |
| Analytics + Search Console + Bing wired up | Day-one measurement, in your accounts |
| Full ownership: domain, hosting, code | No hostages, no ransom, no exceptions |
What does a website rebuild cost?
A rebuild is quoted per site, on top of the program's monthly fee. Scope genuinely varies: a five-page service site and a bilingual twenty-page build are different jobs. You get the quote in writing before any work starts. Ottawa-specific detail lives on our Ottawa website design page.
The program itself has one published price, on the pricing page. If you're weighing build against fix, the free audit plus a short call settles it honestly. Sometimes the verdict is "your current site is salvageable, don't pay for a new one," and we'd rather tell you that than sell you this page.
One build. Yours forever. Findable from day one.
Tell us about your business and we'll quote the program and any rebuild it needs. Or run the free audit first to see whether your current site is worth saving.