Free audit · Ottawa and Gatineau
Free SEO audit for Ottawa and Gatineau businesses
Viziblty's free SEO audit, the Visibility Audit, shows Ottawa and Gatineau businesses whether search engines and AI tools can read their site, and who AI names instead. It starts with the scan below: five live checks in about a minute, no card. You get the results on screen, a written breakdown by email if you want one, and a free 15-minute call to go through them.
Engines read your site before customers do. Here's what they see.
The free audit runs five live checks on your website: AI crawler access, schema markup, llms.txt, platform, and page weight. Those are the exact signals Google, Bing, and AI assistants read before deciding whether to mention you. It takes about a minute: no credit card, no sales call, results on screen.
No card needed · Instant
What does the free SEO audit check?
The free SEO audit checks five signals a search engine or AI tool needs before it can rank or cite your site. The five are AI crawler access, schema markup, llms.txt, your site's platform and page weight, and the scan takes about a minute.
The order is deliberate. The scan is the disqualifier check: if AI crawlers are turned away, or your pages render nothing a machine can read, no amount of content or reputation work reaches the engines. The scan reads your public pages only. It needs no login and changes nothing on your site.
| Check | Why it matters |
|---|---|
| AI crawler access | If GPTBot, ClaudeBot, or PerplexityBot are blocked, AI engines can never cite you |
| Schema markup | Structured data is how engines confirm your business facts |
| llms.txt | A machine-readable index that points AI tools at your key pages |
| Platform | Some site builders block or bloat what crawlers receive |
| Page weight & load | Heavy pages get crawled less and abandoned more |
What does the free audit give you back?
The free audit gives you on-screen results for all five checks, a plain-language breakdown by email, and an optional free call. The call takes 15 minutes and covers who AI names instead of you.
The call is where local knowledge matters. For an Ottawa or Gatineau business we look at the names that come up in your part of the region, not a national average. Read SEO in Ottawa and SEO in Gatineau for how those markets work.
- On screen, in about a minute: a pass or a problem for each check, with what the result means.
- By email, if you leave your name and address: the finding for each check, what to do about it, and why it matters to AI. One email, and we do not share your address.
- On a free 15-minute call, the half of the audit a person does: who AI names instead of you, whether your business details agree across the sources AI reads, and what ChatGPT, Gemini and Perplexity say when we ask them your customers' questions. You leave with the fixes ranked by impact and effort.
What does a website SEO audit include?
A website SEO audit from Viziblty includes the free checks and the call. The deeper diagnosis of your whole site, listings and competitors is month one of the program.
The first column costs nothing and is yours to keep. The second is the diagnosis the program opens with, and it is part of the monthly rate, not a separate purchase. Technical fixes from either can go to any developer, or to our technical SEO work.
| Area | Free Visibility Audit | Month one of the program |
|---|---|---|
| Machine readability | The five live checks | Every page crawled, with the fixes made |
| AI answers | Your customers' questions put to ChatGPT, Gemini and Perplexity | A fixed question panel, re-run every month as your baseline |
| Business details | Do your details agree across the sources AI reads? | Your profile and every listing checked in full |
| Competitors | Who AI names instead of you | A full competitor gap analysis |
| Keywords | Not covered | Keyword and search-intent review |
| The plan | Your fixes, ranked by impact and effort | A prioritized 6 to 12 month roadmap |
Why does website readiness matter so much?
Website readiness matters because AI engines recommend very few local businesses, and they cannot recommend one they cannot read. In SOCi's 2026 Local Visibility Index, ChatGPT recommended only 1.2% of roughly 350,000 locations.
SOCi's 2026 Local Visibility Index, built from 2,751 multi-location brands and roughly 350,000 locations, found brands in Google's local 3-Pack 35.9% of the time, but only 1.2% of locations recommended by ChatGPT and 11.0% by Gemini. SOCi calls AI recommendation three to thirty times harder to earn than a strong traditional ranking. Those are chain locations, not independent businesses, but the gap is the point: the scan tells you in a minute whether you have ruled yourself out on technicalities.
How do you audit AI search visibility?
Viziblty audits AI search visibility by putting real buyer questions to ChatGPT, Gemini and Perplexity and recording which businesses each engine names and links. QeWebby's published framework recommends 10 to 30 such questions, scored out of 100.
Published frameworks like QeWebby's AI visibility audit recommend 10 to 30 such "money prompts" scored on a 100-point scale, where a score below 60 signals a high risk of AI invisibility. On the free call we ask a handful of your customers' questions. In the program, the same fixed set is re-run every month, so movement can be attributed to the work, engine by engine.
How much does an SEO audit cost?
Viziblty's SEO audit costs nothing. Elsewhere, a standard audit for a growing local business runs about $800 to $2,000 in the Toronto area, per BizStori's pricing guide.
The same guide puts a basic audit at $300 to $800 and a comprehensive one at $2,000 to $5,000. AgencyAnalytics gives a wider range, $300 to $15,000, with $500 to $1,000 for a straightforward audit of a site under 20 pages. Those fees usually buy the manual diagnosis, which with us is month one of the program at $2,000 a month, with every number on the pricing page. If an audit quote lands far outside those ranges, ask what justifies the difference.
Will AI-generated content on my site hurt me?
AI-generated content can hurt your site if it is mass-produced filler. Google's spam policies name "scaled content abuse", including using generative AI tools to generate many pages without adding value, and warn that violating sites "may rank lower in results or not appear in results at all."
So the audit reads your content the way Google's policy does: not "was this written by AI?" but "does this page add value a searcher can use?" Fifty near-identical city pages with swapped place names are a liability whoever wrote them. Pages that answer real questions with real facts are an asset.
What happens after the audit?
After the audit, you decide: fix the findings yourself, give the technical ones to a developer, or have Viziblty run the program. The program opens with the full diagnosis in month one, at $2,000 a month.
Running the scan means we keep the URL you submit, and your email if you give us one, so we can follow up. We do not sell your information, and we do not publish your results or pass them on without asking. Our privacy policy says that plainly, and it names the analytics and booking providers we use.
If you hand the technical findings to someone, our technical SEO page explains what each fix involves.
What doesn't the audit cover?
The audit does not cover execution. It tells you what is wrong, in what order, and why; it does not ship the fixes, write content or manage listings.
That work is the ongoing program, priced in public. The audit also does not promise a ranking or a citation, a limit worth stating because plenty of audits are sold on the implication of one. If you want the reasoning behind the AI half first, the answer engine optimization guide explains why engines cite some businesses and not others.
Common questions about the free SEO audit
The questions about the free SEO audit below cover why it is free, switching providers, and French-language sites.
Why is the SEO audit free?
The SEO audit is free because it is how every engagement with Viziblty starts. It is useful whether or not you hire us. The scan takes about a minute and needs no card, and the call that follows is 15 minutes.
Can I get the audit if I already have an SEO company?
You can get the audit if you already have an SEO company. The scan needs only your public web address, so it needs no logins and touches nothing your provider runs.
Does the audit work on a French or bilingual site?
The audit's five checks work on a French or bilingual site, because they read machine signals that do not depend on language. The emailed report is in English for now, and the free call can be in French or English.
Get the diagnosis before you pay for the treatment.
The scan at the top of this page needs nothing but a URL. After it, book the free 15-minute call and we will go through the results with you. If you would rather judge the thinking first, read the 100th Meridian case study and the articles where we work through problems like yours, sources and all.