Service
Website SEO audit services: the full diagnosis, in plain language
Before you spend a year on SEO, spend two weeks finding out what is actually wrong. Our paid audit reviews your site, profile, listings, competitors, and AI visibility, then hands you a prioritized plan, whether or not you hire us to execute it. See everything else we run.
What is an SEO audit?
An SEO audit is a structured review of everything that affects how your website ranks and converts: technical health, content quality, on-page structure, local listings, reviews, backlinks, and (now) AI search visibility. The output is a prioritized fix list with the reasoning behind each item, not a 90-page PDF of screenshots.
The difference between a useful audit and an expensive doorstop is prioritization. Anyone can export a crawl report with four hundred "errors"; the work is knowing which six items are costing you customers and which three hundred are noise. Every finding in our audit is ranked by impact and effort, tied to the specific pages or listings involved, and written so a non-technical owner can follow the argument. If you can only fix five things this quarter, the audit tells you which five.
How much does an SEO audit cost?
In the Canadian market, a standard audit for a growing local business runs about $800–$2,000 CAD, per BizStori's Toronto pricing guide: basic checks come cheaper, enterprise audits run $2,000–$5,000+. Our audit is priced inside that standard range, published openly on our pricing page.
That range is corroborated across the industry: AgencyAnalytics puts typical audit fees at $500–$2,000. When a quote lands far outside it, ask what specifically justifies the difference: usually the answer is either genuine enterprise scope or padding. We publish our number because the "call us for pricing" ritual wastes everyone's week, and because an agency that hides its prices is telling you how the rest of the engagement will go.
What does a website SEO audit include?
Five areas: technical health (crawl, speed, indexing), on-page content and structure, your Google Business Profile and local listings, a competitor gap analysis for your market, and an AI visibility test of what ChatGPT, Perplexity, and Copilot currently say about your business.
| Area | What we check | What you walk away with |
|---|---|---|
| Technical | Crawlability, indexing, speed, mobile, schema | Ranked fix list, ready for any developer (or our technical team) |
| Content & on-page | Titles, headings, answer structure, thin pages | Page-by-page rewrite and consolidation plan |
| Local presence | Profile, categories, reviews, listing consistency | Profile fix list + citation cleanup sheet |
| Competitors | Who ranks and gets cited in your market, and why | The gap between you and the top three, itemized |
| AI visibility | What each engine answers for your buyer questions | Baseline scorecard you can re-test against |
How do you audit AI search visibility?
We build a panel of real buyer questions, put each one to ChatGPT, Perplexity, and Copilot, and record which businesses get named, linked, and described correctly. Published frameworks like QeWebby's AI visibility audit recommend 10–30 such "money prompts" scored against a 100-point rubric, the approach we follow.
The scoring covers technical AI readiness, structured data, content citability, and entity trust. Under frameworks like QeWebby's, a score below 60 signals a high risk of AI invisibility. What makes this part of the audit valuable is that it is repeatable: the same question panel re-run in three months shows movement you can attribute to the work, engine by engine. It becomes the baseline for the AI half of your reporting if you continue past the audit.
Will AI-generated content on my site hurt me?
It can, if it is mass-produced filler. Google's spam policies name "scaled content abuse" (including using generative AI tools to churn out many pages without adding value) and warn that violating sites "may rank lower in results or not appear in results at all."
So the audit reads your content the way Google's policy does: not "was this written by AI?" but "does this page add value a searcher can use?" Fifty near-identical city pages with swapped place names are a liability whoever wrote them. Pages that answer real questions with real facts are an asset, same rule. Where we find scaled filler we recommend consolidation or rewrites, and we practice the standard on our own site: every claim here traces to a named source.
What's the difference between your free audit and this one?
The free audit is an automated scan of one page's machine-readability (crawler access, schema, llms.txt, platform, and weight) done in about a minute. The paid audit is a human engagement covering your whole site, listings, competitors, and AI visibility, with a prioritized plan and a walkthrough call.
Start free. If the scan comes back clean and you still are not ranking or getting named, that is precisely the case where the deeper diagnosis earns its fee.
Get the diagnosis before you pay for the treatment.
Start with the free scan. If you want the full audit afterward, the price is on the pricing page, no discovery-call ritual required.