Notes on AI search, visibility, and how customers actually decide.
Field notes, research, and product updates for teams who want to be recommended by AI systems and trusted by customers. No fluff, no growth hacks, just what we are seeing across thousands of customer prompts.
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AEO vs GEO: what is the difference and which one matters first
Answer engines and generative engines optimize for different signals. Here is a working team's guide to deciding which lever to pull this quarter.
The homepage test for AI readability
A four-question audit you can run in fifteen minutes to see whether AI systems can describe your company without guessing.
Why your competitors show up in prompts and you do not
Six structural reasons models reach for the same alternatives, plus what to change on your site this week.
Structured data for AI search: what still matters in 2026
Schema.org is not dead. But the parts that move AI search are narrower and more specific than the SEO playbook suggests.
Snapshot product update: per-model verdicts and alternatives drift
What shipped this month, what changed about the deliverable, and what is coming next for teams running their first Snapshot.
Team-led positioning without the deck
How to make your positioning legible to AI systems and customers without spending six weeks in a Miro board.